On-demand

Employee Advocacy in Action: OSB Group's Path to Increased Trust and Visibility

Discover how a leading UK-based mortgage lender uses employee advocacy to drive reach and build brand trust on social media.

Details

Featuring insights from OSB Group, this fireside chat teaches financial marketers how to launch and refine an impactful employee advocacy program on social media. You’ll learn how to identify key goals and KPIs, onboard employees, curate and distribute content, measure success — and more.

OSB Group’s Social Media Community Manager Joe Lloyd will share how he built an employee advocacy program from the ground up using Hootsuite Amplify, got leadership buy-in, and increased customer interactions to generate pipeline.

What you’ll learn

How OSB Group launched and grew a successful employee advocacy program on LinkedIn — and how your financial services organization can do the same
How to get leadership and employee buy-in for your program
How to use Hootsuite Amplify to achieve your goals and scale measurable impact