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The Social Campus

Improving the student, staff, and alumni experience with social media

Top-ranked schools are highly active on social networks—and they aren’t just targeting current students. They’re reaching out through the entire student lifecycle, building relationships that start before recruits even step on campus and continue long after graduation day.

In this guide, you’ll discover how a higher education institution can become a true social campus, in which each university department uses social media to accomplish its individual objectives, while working toward broader organizational goals.

Here’s what you’ll learn:

  • Insights and tactics to help you implement a campus-wide social media strategy 

  • Strategies to increase enrollment applications, improve student satisfaction, raise donations, and enhance your reputation

  • Examples of leading schools and universities using social media in innovative and effective ways

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