Social Connections Playbook
How to build meaningful connections and long-lasting customer relationships with social media
Brands and businesses that lead with social-first strategies today are building a more connected world, strengthening relationships with customers—and gaining a lasting competitive advantage.
In this playbook, we’ll share a simple roadmap to help organizations better understand, connect, and engage with their digital audiences.
What you’ll learn
- How to use social listening to create more effective social marketing strategies and provide better customer care
- Techniques for analyzing social listening data to identify key insights and trends
- How to find the mix of marketing content that resonates most with your audience
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The Social Campus
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Connect with more prospects on social media Your customers are on social media, using Twitter, LinkedIn, Facebook, Instagram, and other social
networks to inform their buying decisions. That means you need to be there at the right time—before your competitors get there first.
Products & Services
Connect with more prospects on social media
Your customers are on social media, using Twitter, LinkedIn, Facebook, Instagram, and other social
networks to inform their buying decisions. That means you need to be there at the right time—before your competitors get there first.
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis 
Case Studies
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
The 8 Elements of a Successful Government Social Media Strategy A practical guide for public sector organizations
Strategy & Tactics
The 8 Elements of a Successful Government Social Media Strategy
A practical guide for public sector organizations
How an IT solutions provider got 10.3M impressions on social 
Case Studies
How an IT solutions provider got 10.3M impressions on social
3 Steps for Starting a Social Selling Program in Real Estate Only 47% of realtors feel confident in their social media skills. What can their firms do to help?
Strategy & Tactics
3 Steps for Starting a Social Selling Program in Real Estate
Only 47% of realtors feel confident in their social media skills. What can their firms do to help?
How the British Museum Increased Social Media Engagement by 126% 
Case Studies
How the British Museum Increased Social Media Engagement by 126%
Social Media Calendar Template Ready to build a social media calendar that will declutter your to-do list and help you hit your goals?
Fill in the form to get instant access to your copy of our free Social Media Calendar Template.
Strategy & Tactics
Social Media Calendar Template
Ready to build a social media calendar that will declutter your to-do list and help you hit your goals?
Fill in the form to get instant access to your copy of our free Social Media Calendar Template.
Social Media Calendar Template Plan your content in a weekly or monthly calendar view with this strategic content calendar.
Strategy & Tactics
Social Media Calendar Template
Plan your content in a weekly or monthly calendar view with this strategic content calendar.
LinkedIn Strategy Template Looking to turn LinkedIn into a real growth engine for your brand or team? Fill in the form to get instant access to our free LinkedIn Strategy Template.
Strategy & Tactics
LinkedIn Strategy Template
Looking to turn LinkedIn into a real growth engine for your brand or team? Fill in the form to get instant access to our free LinkedIn Strategy Template.
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement 
Case Studies