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12 real business problems you can solve with social

It’s true: Getting likes, shares, and comments on your posts is fun. But driving business results with social? That’s what keeps the lights on for social marketing teams.

Building brand awareness is just the beginning.

At Hootsuite, we’ve worked with hundreds of thousands of organizations and seen in detail how they use social media to drive their business goals, from building brand awareness and driving ecommerce sales to mitigating digital risk and cutting operational costs across their organization. 

The best part? They’ve got clear numbers to prove they’re getting a measurable return on their organization’s investment in social media. 

In this brief guide, you’ll find 12 stories of how top brands are using social media to succeed. Take a look, get inspired, and get ready to level up your social strategy.

What you’ll learn

  • How you can use social for business cases beyond brand awareness
  • Strategies for using social to drive website traffic, leads, sales, and more
  • Tools used by top brands to prove—and improve—the ROI of social media
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