Social Selling in the New B2B Sales Process
How leading B2B sellers are using social media to find, connect with, understand, and nurture prospective clients
The way that business-to-business (B2B) customers buy is changing. With McKinsey & Company reporting that digital interactions are now two to three times more important to B2B customers than traditional sales interactions, it’s more important than ever that sales leaders equip their teams with the tools and skills necessary to succeed in digital sales.
This guide outlines the role of social media in the modern B2B sales team, explains how it complements and strengthens existing sales and marketing programs, and details the components required to build an effective social selling program—and see real results.
What you’ll learn
- Why social selling is the number one way for your sales teams to connect with B2B clients and prospects
- How social media can play a central role in account-based marketing programs
- The four key components in a successful (and compliant) social selling program
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2022 Digital Trends Report Read the report now for an in-depth look at 2022’s most noteworthy digital trends and statistics.
Research & Trends
2022 Digital Trends Report
Read the report now for an in-depth look at 2022’s most noteworthy digital trends and statistics.
The Social Campus Improving the student, staff, and alumni experience with social media
Strategy & Tactics
The Social Campus
Improving the student, staff, and alumni experience with social media
Connect with more prospects on social media Your customers are on social media, using Twitter, LinkedIn, Facebook, Instagram, and other social
networks to inform their buying decisions. That means you need to be there at the right time—before your competitors get there first.
Products & Services
Connect with more prospects on social media
Your customers are on social media, using Twitter, LinkedIn, Facebook, Instagram, and other social
networks to inform their buying decisions. That means you need to be there at the right time—before your competitors get there first.
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis 
Case Studies
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
The 8 Elements of a Successful Government Social Media Strategy A practical guide for public sector organizations
Strategy & Tactics
The 8 Elements of a Successful Government Social Media Strategy
A practical guide for public sector organizations
How an IT solutions provider got 10.3M impressions on social 
Case Studies
How an IT solutions provider got 10.3M impressions on social
3 Steps for Starting a Social Selling Program in Real Estate Only 47% of realtors feel confident in their social media skills. What can their firms do to help?
Strategy & Tactics
3 Steps for Starting a Social Selling Program in Real Estate
Only 47% of realtors feel confident in their social media skills. What can their firms do to help?
How the British Museum Increased Social Media Engagement by 126% 
Case Studies
How the British Museum Increased Social Media Engagement by 126%
Social Media Calendar Template Ready to build a social media calendar that will declutter your to-do list and help you hit your goals?
Fill in the form to get instant access to your copy of our free Social Media Calendar Template.
Strategy & Tactics
Social Media Calendar Template
Ready to build a social media calendar that will declutter your to-do list and help you hit your goals?
Fill in the form to get instant access to your copy of our free Social Media Calendar Template.
Social Media Calendar Template Plan your content in a weekly or monthly calendar view with this strategic content calendar.
Strategy & Tactics
Social Media Calendar Template
Plan your content in a weekly or monthly calendar view with this strategic content calendar.
LinkedIn Strategy Template Looking to turn LinkedIn into a real growth engine for your brand or team? Fill in the form to get instant access to our free LinkedIn Strategy Template.
Strategy & Tactics
LinkedIn Strategy Template
Looking to turn LinkedIn into a real growth engine for your brand or team? Fill in the form to get instant access to our free LinkedIn Strategy Template.
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement 
Case Studies