Skip to content
Hero Retail Channel
Resource Libraryangle rightStrategy & Tactics

Why Your Insurance Company Needs a WhatsApp Strategy

How insurers can deliver amazing customer experiences with social messaging

From natural disasters and political strife to a pandemic that continues to disrupt our lives, the past few years have brought near-constant reminders that life is unpredictable. In this climate, it’s not surprising that insurance customers are reassessing the policies that protect themselves, their families, and their assets.

Competition in the insurance space is heating up, with digital “insurtechs” disrupting the space. Recent research found that 79% of insurers struggle to plan for areas where they can have a competitive advantage and 45% believe rapidly evolving customer needs and expectations will be the top challenge affecting growth over the next three years.

With customer behavior changing faster than ever before, there is a fundamental shift in how people buy from and interact with insurers. Customers are seeking new ways to interact with their insurance providers. They want to engage more frequently with their insurers via digital channels, with remote interactions outnumbering in-person contacts.

Social messaging presents a wonderful opportunity for insurers to meet customers where they are—at the beginning of their customer journey and during critical moments when they need their insurers most.

  • 79% of insurers are challenged to plan for areas where they can have a competitive advantage

  • 45% of insurers believe rapidly evolving customer needs and expectations will be the top challenge affecting growth over the next three years

In this guide, we’ll cover the evolution of customer support in insurance and map out the role WhatsApp and other social messaging apps play in shaping great customer experiences.

Share this resource

* indicates required fields

Related Resources

How can a global hospitality leader scale a unified social strategy across 250+ accounts? Barceló Hotel Group used Hootsuite to centralize their global brand strategy, deliver faster and more consistent customer care, and grow new followers by 46%.
Image for a Barceló Hotel Group case study, showing a woman in a straw hat relaxing in a pool with a floating tray of fruit and breakfast. An overlay states "46% new followers" and includes a small rocket icon.

Case Studies

How can a global hospitality leader scale a unified social strategy across 250+ accounts?

Barceló Hotel Group used Hootsuite to centralize their global brand strategy, deliver faster and more consistent customer care, and grow new followers by 46%.
Can an enterprise organization drive millions in business impact with social? How a global insurance provider drove $76 million in revenue and savings with Hootsuite
Woman holding a phone surrounded by small charts and graphs

Case Studies

Can an enterprise organization drive millions in business impact with social?

How a global insurance provider drove $76 million in revenue and savings with Hootsuite
5 Influencer Marketing Myths, Busted Discover how to build successful influencer campaigns by authentically connecting with creators, fostering long-term partnerships, and driving measurable ROI.
Social media post showing 833 engagements with a trophy icon, featuring a smiling woman in red using a smartphone

Strategy & Tactics

5 Influencer Marketing Myths, Busted

Discover how to build successful influencer campaigns by authentically connecting with creators, fostering long-term partnerships, and driving measurable ROI.